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Date of the professional handicraft congress
Professional Congress of Crafts

Daniel Córdoba

Founding Partner and Strategic Director of The Hunter Project
Company or Entity
The Hunter Projects SL
Professional Career

Degree in Audiovisual Communication from the Ramon Llull University (Barcelona), completing his studies of brand and consumer management at the Harvard Business School (Boston, MA, USA) and IESE. He specializes in investigating trends, having completed his training at Harvard School of Design (Boston, MA, USA).
In 2005 he founded The Hunter, the first consulting firm in Spain that combines the study of market and consumer trends with marketing and innovation strategies.
Based in Barcelona, The Hunter works for clients such as Nestlé, Coca Cola, Mahou San Miguel, Osborne, Danone, Puig, Desigual, Telefónica, Gas Natural, Calidad Pascual, Beam Suntory and Procter & Gamble.
From 2006 through the end of 2015, Daniel directed the first post-graduate degree in Quantitative Trend Analysis at Ramon Llull University.
Daniel is a columnist for La Vanguardia.  He has published four books on the research of market trends and habits as well as the trends that affect the way in which we view markets and urban space. He is 43 years old and lives in London and Barcelona

Links to Professional Websites:

The role of craftsmanship in the era of hyperstandardization

Contemporary craftsmanship has the potential to become one of the most relevant creative and expressive movements in modern society.

The goal of this presentation is to share the realities that define contemporaneity and uncover the keys to craftsmanship claiming its potentially central position.