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Date of the professional handicraft congress
Professional Congress of Crafts

Program

8:30 am
Registration
09:30 am
Welcome message from the Secretary of Empresa i Competitivitat (Business and Competition), Mr. Joaquim Ferrer.
Introduction and moderation of the Congress by Pep Plaza, actor.
10:00 am
Presentation: "The role of Contemporary Crafts in the Era of Hyperstandardization"

Contemporary craftsmanship has the potential to become one of the most relevant creative and expressive movements in modern society.

By  Daniel Córdoba - Mendiola, Founding Partner and Managing Director of The Hunter, a consulting firm that specializes in trend analysis.
11:15 am
Presentation of the World Crafts Council Europe. Louise Allen, Head of Innovation and Development Programmes of Crafts Council of Ireland and President of the World Crafts Council Europe (WCC).
11:30 am
Coffee break
12:00 am
Round table discussion "How attractive am I to different markets? Analysis of three cases: Luxury - Artistic - Trade Shows

Participants: 

Rubén López, Gallery Director and Digital Marketing Consultant
Jordi Arnau, Manager Director of BD Barcelona Design 
Louise Allen,  Head of Innovation and Development Programmes of Crafts Council of Ireland and President of the World Crafts Council Europe (WCC).

Moderator: 

Jesús-Ángel Prieto, Professor at Escola Massana, member of A-FAD, PhD in Art History.

13:00 am
Surprise conference
14:00 am
Lunch - networking
15:30 am
Presentation of the Barcelona Unique Shops program by Montse Arnau, Manager of the Barcelona Shopping Line - Barcelona Shopping City, part of Barcelona Tourism.
16:00 am
Specific simultaneous sessions examining Luxury - Artistic - Trade Show cases.
17:30 am
Conclusions of the simultaneous sessions by the speakers
18:00 am
General conclusions by the congres conductor, Mr Pep Plaza.
18:30 am
Closing message from the Managing Director of Commerce, Muntsa Vilalta.
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