- 8:30 am
- 09:30 am
Welcome message from the Secretary of Empresa i Competitivitat (Business and Competition), Mr. Joaquim Ferrer.
Introduction and moderation of the Congress by Pep Plaza, actor.
- 10:00 am
Presentation: "The role of Contemporary Crafts in the Era of Hyperstandardization"
Contemporary craftsmanship has the potential to become one of the most relevant creative and expressive movements in modern society.
By Daniel Córdoba - Mendiola, Founding Partner and Managing Director of The Hunter, a consulting firm that specializes in trend analysis.
- 11:15 am
Presentation of the World Crafts Council Europe. Louise Allen, Head of Innovation and Development Programmes of Crafts Council of Ireland and President of the World Crafts Council Europe (WCC).
- 11:30 am
- 12:00 am
Round table discussion "How attractive am I to different markets? Analysis of three cases: Luxury - Artistic - Trade Shows
Rubén López, Gallery Director and Digital Marketing ConsultantJordi Arnau, Manager Director of BD Barcelona Design Louise Allen, Head of Innovation and Development Programmes of Crafts Council of Ireland and President of the World Crafts Council Europe (WCC).
Jesús-Ángel Prieto, Professor at Escola Massana, member of A-FAD, PhD in Art History.
- 13:00 am
- 14:00 am
Lunch - networking
- 15:30 am
Presentation of the Barcelona Unique Shops program by Montse Arnau, Manager of the Barcelona Shopping Line - Barcelona Shopping City, part of Barcelona Tourism.
- 16:00 am
Specific simultaneous sessions examining Luxury - Artistic - Trade Show cases.
- 17:30 am
Conclusions of the simultaneous sessions by the speakers
- 18:00 am
General conclusions by the congres conductor, Mr Pep Plaza.
- 18:30 am
Closing message from the Managing Director of Commerce, Muntsa Vilalta.